![]() But this work funds a separate division making its own apps and games. Monument Valley is the work of ustwo, the London-headquartered digital design studio which does the bulk of its work for brands like Sony, Barclays, Channel 4 and American Express. Like The Room and Year Walk, it’s a reminder that creative, original pay-upfront games can still be commercially successful on smartphones and tablets, even if “freemium” has become the dominant business model on these devices. Oh yes, it’s a paid game: £2.49 with no in-app purchases. But it’s also been selling strongly too, topping Apple’s paid charts around the world. Released earlier in April, the game has won critical acclaim from reviewers – journalists and App Store raters alike. Monument Valley is a beautiful thing: an architectural puzzle game for iPhone and iPad where you twist and drag bits of geometrically-impossible monuments to guide a princess named Ida through its eerie world.
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